By showing up with realness, insights, and generosity, your brand becomes more than just a business, it becomes a voice that resonates, a leader in its space, and a brand people genuinely want to support.
What's your Brand Voice?
Read our top 20 content ideas to help you find your brand voice
When we work with businesses, we focus on these topics in social media because they build trust, create connection, and position your brand as authentic and generous, without feeling salesy. People don’t just buy products or services; they buy into stories, values, and relationships. Here are our top 20 ideas for content that will engage your audience and cultivate a loyal following.
1. The Story Behind Your Brand
Share what inspired your business, the challenges you’ve faced, and your biggest lessons.
2. A Day in the Life
Show behind the scenes moments, real, raw, and unfiltered, so your audience connects with the humans behind the brand.
3. Lessons You Wish You Knew Earlier
Drop wisdom bombs about business, leadership, or personal growth that your audience can learn from.
4. Busting Industry Myths
Expose common misconceptions in your industry and give people the facts.
5. Your Biggest “Failure” & What It Taught You
Get real about a mistake that turned into a lesson,relatable and inspiring.
6.Client Transformations
Whether it’s a service-based business showing results or a product that changed someone’s life, storytelling through client transformations builds trust and credibility.
7. The Impact of Supporting Small Business
Educate your audience on how choosing small businesses fuels dreams, families, and local communities.
8. Free Tips & Value Bombs
Drop golden nuggets of knowledge in your niche that your audience can use immediately.
9. Your Business Non-Negotiables
What values do you stand by, no matter what? Share them loud and proud.
10. A Client Love Letter
Write an open letter to your clients, thanking them for their trust and support.
11. Why You Started (Beyond the Money)
Talk about the deeper mission behind your business, what truly fuels you.
12. Common Mistakes Your Clients Make & How to Fix Them
Educate in a way that’s supportive, not shaming, and watch engagement roll in.
13. How You’re Giving Back
Highlight any community work, donations, or ways you support causes bigger than business.
14. Meet the Team
Spotlight your team members and their unique contributions to your brand’s magic.
15. A Powerful Testimonial in Story Format
Turn a great review into a compelling short story that resonates with your audience.
16. What Makes Your Business Different
Your secret sauce, why people choose you over competitors (without being salesy).
17. A Raw, Honest Moment
Share a moment of vulnerability, realness builds trust faster than perfection ever will.
18. Business Hacks You Swear By
Share time saving, stress reducing, or game changing business tips.
19. Your 2025 Vision
What’s next for your brand? Let your audience in on the journey.
20. A Community Spotlight
Shout out a fellow business, partner, or client, giving always comes back.
And if your brain is still in a creative block and you need an expert to take over your socials, contact us and let’s make magic happen. ✨
